Maybe you’ve heard the term before; maybe you’re just looking for a new way to market your product. Either way, attraction marketing is an excellent innovative marketing technique that does not try to sell the product to the buyer. The truth is that people are sick of selling things, and people are sick of being sold things. The more insistent you are that they buy it, the more they don’t want to buy your product. Traditionally, you would make cold calls or advertise to find leads. Then, you see how interested those leads are, and you present to those interested members, trying to prove that your service is the best and better than any other in the business. Your agents are trained to be even more persistent if the prospect is resistant to your selling, but persistence is not always the answer. More selling equals more resistance, until your insistent agent has convinced the prospect that he or she does not want to hire you. Now, we don’t want that, do we? Attraction marketing is the answer.
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