1.Don’t Buy E-mail Lists
Unsolicited e-mail is just a polite term for spam. When you buy an e-mail list, you’re simply spamming people who never asked you to e-mail them. Unsolicited e-mail promotions can quickly ruin your company’s reputation.

2. Build Your Own E-mail List
Permission-based e-mail builds the value of your brands, increases sales and builds relationships with your current and prospective customers. You can build your list by talking to people, adding a sign-up form to your Web site and by providing something of value in exchange for their e-mail address – a newsletter, a discount coupon or other incentive, or more information about your products and services.
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